Forming Brand Attachment through Brand Congruency: The Mediating Effect of Brand Affect

Forming Brand Attachment through Brand Congruency: The Mediating Effect of Brand Affect

博士 === 國立成功大學 === 企業管理學系 === 103

Bibliographic Details
Main Authors: Bayu AjiAritejo, 巴尤
Other Authors: Meng-Kuan Lai
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/n586wv
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spelling ndltd-TW-103NCKU51211392019-05-15T22:25:30Z http://ndltd.ncl.edu.tw/handle/n586wv Forming Brand Attachment through Brand Congruency: The Mediating Effect of Brand Affect 由品牌一致性研究品牌依附：品牌情感的中介效果 Bayu AjiAritejo 巴尤 博士 國立成功大學 企業管理學系 103 Meng-Kuan Lai 賴孟寬 2015 學位論文 ; thesis 129 en_US
collection NDLTD
language en_US
format Others
sources NDLTD
description 博士 === 國立成功大學 === 企業管理學系 === 103
author2 Meng-Kuan Lai
author_facet Meng-Kuan Lai
Bayu AjiAritejo
巴尤
author Bayu AjiAritejo
巴尤
spellingShingle Bayu AjiAritejo
巴尤
Forming Brand Attachment through Brand Congruency: The Mediating Effect of Brand Affect
author_sort Bayu AjiAritejo
title Forming Brand Attachment through Brand Congruency: The Mediating Effect of Brand Affect
title_short Forming Brand Attachment through Brand Congruency: The Mediating Effect of Brand Affect
title_full Forming Brand Attachment through Brand Congruency: The Mediating Effect of Brand Affect
title_fullStr Forming Brand Attachment through Brand Congruency: The Mediating Effect of Brand Affect
title_full_unstemmed Forming Brand Attachment through Brand Congruency: The Mediating Effect of Brand Affect
title_sort forming brand attachment through brand congruency: the mediating effect of brand affect
publishDate 2015
url http://ndltd.ncl.edu.tw/handle/n586wv
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