Forming Brand Attachment through Brand Congruency: The Mediating Effect of Brand Affect
博士 === 國立成功大學 === 企業管理學系 === 103
Main Authors: | Bayu AjiAritejo, 巴尤 |
---|---|
Other Authors: | Meng-Kuan Lai |
Format: | Others |
Language: | en_US |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/n586wv |
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