Exploring Value Co-creation from a Service System Perspective: The Case of Public Transportation System in Kaohsiung City

• Main Authors: TingChang, 張庭
• Other Authors: Hsin-Hui Chou
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/mhgr6p

碩士 === 國立成功大學 === 國際企業研究所 === 103 === The research deeply explores the operation of public transportation system in Kaohsiung City by using qualitative single case study. Through exploration, this research finds relevance between the increase of traffic volume in transportation system in Kaohsiung City and its interaction within the systems. The system focuses on Kaohsiung Bus system and MRT system. Also we include Transportation Bureau, Kaohsiung City Government to analyze its institutions for further research. We try to use service-dominant logic and service system perspective which are less applied in the transportation system. We analyze how the eco-systems in Kaohsiung transportation interacts and how these actors co-create value by applying and integrating their own resources to provide service. Through these interactions, the whole ecosystem in transportation system in Kaohsiung City could co-create value to increase the whole volume of transportation in Kaohsiung City. The results indicate that operand resources play important roles when the whole eco-system operates. In the case of public transportation system in Kaohsiung City, the operant resources, the institution and the technology would be crucial resources when co-creating value in the whole eco-system. Moreover, institution in the eco-system in public transportation in Kaohsiung City would result in the situation of competition and corporation in the same time between the bus and MRT system. Therefore, we could get the conclusion of that operant resources should be well integrated in the eco-system to co-create value.