The Influence of the Coolness on Brand Preference and Purchase Intention —Using iPhone 6 as an Example
碩士 === 國立成功大學 === 電信管理研究所 === 103 === The concept of coolness began to grow in the 1920s, through the time goes by, the application of coolness become prosperous. Some companies used it as the way to deliver the value of the products to customers, especially for the young people. By the viewpoint of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/989xe3 |