A Study of the Creative Project Stakeholders’ Influence on Early Career Designer’s Creative Autonomy-the Perspective of Taiwan Graphic Design Industry

• Main Authors: Tzu-ChunLo, 羅紫君
• Other Authors: Hsiao-Ling Chung
• Format: Others
• Language: en_US
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/w8ycrn

碩士 === 國立成功大學 === 創意產業設計研究所 === 103 === This study investigates the influence of project stakeholders on designers’ creative autonomy. Most research in the project management and stakeholder fields takes the perspective of the managers to explore how they can manage the project in an efficient way. However, real understanding of the views from designers in an organization and in project teams is lacking. Furthermore, the traditional research on business-oriented projects is more focused on the output side (profit, quantity) in a project, and fails to identify the characteristics of projects in the design industry. Since the design industry consists of creativity-oriented projects, it is hard to evaluate it in a quantitative way using traditional measuring approaches. With this gap in mind, this research elaborates the creative issues in a design project in a qualitative way, from the designers’ point of view. Three steps were conducted using the following research design: (1) interviewing designers to identify stakeholders and map the project network; (2) interviewing designers to investigate the characteristics of creative autonomy; and (3) using a multiple case study to investigate how stakeholders influence project development and designer’s creative autonomy. In addition, the multiple case study method and content analysis are also used to conduct this three-step research process for analyzing the qualitative data. The research findings reveal that designer’s creative autonomy includes ACD and ACE. In the dimension of ACD, the results show that young designers not only need to take into consideration the requirements of clients but also the identity of their organizations in the process of creativity development. Second, the more involvement young designers have, the greater the sense of identification with the design project that they have, which will make the design project smoother. In the aspect of ACE, designers’ expertise, including design verbal expression, marketing awareness, the sense of beauty, and manufacturing knowledge, is the stepping stone for gaining more ACE.