Car Brand and Endorsement Behavior

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 103 === Relationship marketing research in contemporary has played a very important role, but the phenomenon can verify the relationship does not have much practice, especially in literature to explore the relationship between the brand is still insuffici...

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Bibliographic Details
Main Authors: Jr-Shian Fu, 傅志賢
Other Authors: 林欣美
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/15966745754197544015