| Summary: | 碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 103 === Due to the intense competition in Taiwan Hostel industry, it's extremely important to highlight the B&B features and competitive strategy. Since B&B is defined sideline in Taiwan, the operator and the related family members are usually as the main source of human operators, while the operator is responsible for strategy formulation and who often play the role of enforcer.
Former researches have shown that operators and their leadership style personality traits significantly related, some studies have shown that the operator's personality and B&B business performance have a significant relationship as well. However, studies have not discussed how the B&B operator's personality traits will affect the choice of its competitive strategy, and further affect its operating performance. Therefore, this study aimed to investigate and to compare the relationship between the personality traits of B&B operators and their strategic choices, as well as their strategic impact on the overall performance of B&B.
We chose B&B in Nantou County as selection for the study. Through survey the 179 B&B operators, and then by descriptive statistics, factor analysis, variance analysis and multiple regression analysis methods to understand the different personality traits B&B operators in the competitive strategies chosen differences with different competitive strategies for the overall performance of B&B. The results of this study will further understanding the competitive strategy choice behavior of B&B management, and compensate for the lack of previous studies.
Studies have shown that the B&B operators with openness personality more inclined to take an innovative competitive strategy and the B&B operators with diligence positive qualitative Personality are less inclined to choose an integrated competitive strategy in the field of personality traits and competitive strategy； In the field of the strategic choices and competitive strategy, competitive strategy of innovation and integration of B&B's business performance showed a significant positive correlation.
On the contrary, costs and competitive strategies for the promotion of business performance B negative correlation. The results of this study may in practice available to the operator of a reference and micro-entrepreneurs, and government guidance B&B industry reference.
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