| Summary: | 碩士 === 國立交通大學 === 企業管理碩士學程 === 103 === The insurance market in Taiwan has become mature and saturated. Market penetration even ranked the first in the world in 2013. Along with the development of technology and prevalence of Internet, the role of consumers has also evolved from the passive role in the past to the proactive role nowadays. Looking into past studies, researches were more focusing on the internal factors in companies, for example, allocation of resources or operation management. As the role of consumers has changed, this study aims to investigate the impact of factors of consumer side on the company operation efficiency. The one-stage SFA model of Battese and Coelli (1995) is adopted in this study to estimate the operation efficiency for the twenty-four life insurance firms in Taiwan from 2011 to 2013. The input factors are labor, equity and liability and the output factor is premium income. Moreover, the selected environmental factors are visibility, reputation, part-time workforce and firm scale. The results show that visibility has significantly negative impact on the firm efficiency. Reputation and scale have significantly positive relationship with firm efficiency. Part-time workforce does not have significant impact on the firm efficiency.
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