The impact of advertising expenditure on the operating performance &; firm value: Considering consumer sentiment index.
碩士 === 國立交通大學 === 財務金融研究所 === 103 === This study examines whether advertising expenditure or advertising intensity has any impact on either operating performance or firm value. Moreover, we further investigate if this relationship is affected by consumer sentiment index. The empirical results show t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8ue729 |