| Summary: | 碩士 === 國立交通大學 === 傳播研究所 === 103 === The prevalence of social media era makes contacting people becomes easier. Nevertheless, despite of the fact that we can easily establish relations with others on social media, it is difficult to develop deeper and meaningful mutual relations. For instance, even people seem being popular in social media, the relation that they have with others are mostly shallow types. Based on this unresolved social media’s dilemma, researcher proposed Augmented Reality as a new way for providing social interaction. The present syudy thus develope an Augmented Reality (Augmented Reality, AR) Social Media prototype to explore the possibility. This prototype was designed to facilitate with different social interaction modes forming reality-base community through the exploration and discussion of common topics in the physical space.
There are three stages in this study. At the first stage, the users personas were constructed to be the reference of finding appropriate subjects for the follow up stages. Then, the researcher carried out a contextual inquiry, the design direction of system development. Finally, base on the developed prototype system, an experiment was conducted to examine the study hypothese. The independent variables are「Perceived playfulness」and「Social presence」, and the dependent variables are「The virtual third places」and「Community involvement」. The study recommendations for the future applications of AR social media.
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