A Study on the Application of New Technology Media Platforms for Taiwan Sports Channels-The Case of VL Sports and FOX Sports

碩士 === 國立交通大學 === 傳播研究所 === 103 === Due to the digital convergence, the development of multi-screen and one cloud, many mass communication media use the new media technology platforms such as social media or App, and simultaneously use the traditional promoting channels such as TV commercials, car...

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Bibliographic Details
Main Authors: Hu, Hsueh-Wei, 胡學為
Other Authors: Lee, Mei-Hua
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/z8rk2t