A Study on Internet Information Search Behavior of Independent Travelers

• Main Authors: Lin ,Ying, 林穎
• Other Authors: Yang, Chyan
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/03076967301572646677

碩士 === 國立交通大學 === 資訊管理研究所 === 103 === Recently, the proposition of going abroad for tourism becomes higher and higher. Independent travel is the most common way among the ways of travel. Due to independent travelers need to arrange the plan of trip by themselves, they need the quantity of information very much. Therefore, information search is significant for their plan of trip. Travel websites offer a large amount of different information, they are an important method of information search. This study is from the perspective of travel website industry to observe independent travelers’ behavior of information search in the Internet. In order to improve the quality of website service and enhance the competence in the Internet. This study focus on the subjests who have traveled abroad before. In order to investigate independent travelers’ behavior of information search in the Internet will be influenced by what factors. Therefore, the research is based on the structure of external information search, and it extends the structure to value proposition, satisfaction and loyalty. A web-based survey is adopted. According to the sample data to evaluate reliability, validity and structural equation modeling (SEM), to analyse the sample structure and discuss the result. Finally, offering the suggestions to travel website industry to help them improve the design of website.