The business strategy analysis of semiconductor foundry industry： A Case Study of V Company

• Main Author: 古嘉智
• Other Authors: Huang, Jen-Hung
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/97r9u8

碩士 === 國立交通大學 === 管理學院管理科學學程 === 103 === The global semiconductor industry is facing difficult challenges of growth slowdown and increasingly fierce competition, Moore’s Law has been followed over 50 years. As process shrink has been approaching the physical limit of Moore's Law, the speed of technological development began to slow down. When semiconductor industry is entering post-Moore-Law age, leading foundries start to invest considerable amount of money in development of advanced process technology in order to keep their leading place, however, as for the second-tier foundries, investigation in development is hard to be affordable, as a result, they focus majorly on the mature technology market rather than advanced process. Because of mature technology market with low entry barriers, new competitors jump into this battlefield. The mature technology market competition violent becomes fierce. The goal of this study is to analyze how second-string foundry: VIS to keep their competitive advantage. In this study, we explore the present stage and competitive strategies of the foundry industry in terms of Five Forces Theory. This study select two foundries: UMC and VIS, as model companies to explore their competitive advantages from the perspectives of their strength, weakness, and core resource. Furthermore, this study aims to find out their best competitive strategy with favorable external opportunities.