A Study on Key Factors Affecting for Enterprise Mobile Instant Messaging App - I Company as an Example

• Main Authors: Lee, Jen-Chieh, 李仁傑
• Other Authors: Tsai, Min-Jen
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/rhw3c3

碩士 === 國立交通大學 === 管理學院資訊管理學程 === 103 === Mobile devices, wireless network and instant messaging applications have changed the traditional communication behavior in recent years. Making phone call is not the only function of mobile phone. Enterprises have begun promoting mobile devices as an office’s working instruments, including the usage of instant messaging applications for employees’ communication, mission assignment and project management. Although mobile device has the characteristics of convenience and portability, those features may also incur some information security issues. Enterprise mobile management has become an emerging topic for enterprises to consider, whether enterprise should take control of employees’ mobile devices during their working hours or not. This study is based on a real case of a corporation implementing an instant messaging application for the employees. This research first analyzes the reasons and environmental factors why the company chooses this system, following by observations of employees’ satisfaction and their continuous usage behavior. Through Information Systems Success Model and Continuous Usage Intention Model of Information System, we build up the structure of the thesis, gather data by questionnaires and analyze by SPSS, and observe the key factors of mobile instant messaging system from collected information. We find out that employees’ satisfaction and user’s continuous usage behavior have positive relationship to company’s net profit.