Research of Entrepreneurial Motivation and Performance in Taiwan's SME

• Main Authors: Tsen-Yi Chien, 簡岑穎
• Other Authors: Yi-hsuan Lee
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/02933588687833813477

碩士 === 國立中央大學 === 企業管理學系在職專班 === 103 === Small and medium enterprises (SMEs) play vital roles in Taiwan's economic growth rate. A lot of enterprises are established and flourishing in this competition market. So, I think the entrepreneurs must be extraordinary. This paper focuses on the relation between characteristics of entrepreneurs, features of start-ups and motivations of starting enterprises and does empirical analysis, probing into how they affect start-up effect. Purpose of the study: 1. To probe into entrepreneurial motivations: analysing different start-up motivations under different statistics of population 2. To probe into how the motivations affects start-up effect. The objects of study are mainly with the founders of northern Taiwan SMEs. Data were collected by designing and hair questionnaires, and analysed by statistics way. Conclusion as follows: 1. According to the diversity of developing circumstance in northern Taiwan, entrepreneurial opportunities are much richer and more diverse. Therefore, characteristics of entrepreneurs and the features of start-ups are obviously showing on the items of entrepreneurial motivations, which affects start-up effect optimistically. 2. Motivations of social status, pursuing money, and personal fame are not guaranteed higher satisfaction on entrepreneurial performance. In contract with from the bottom of entrepreneurs’ heart of self-achievement, selecting independent, entrepreneurial intentions, following the example of previous and caring about social welfare, we can see significantly higher entrepreneurial performance when enterprises face competition market.