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• Main Authors: Kuan-ting Chen, 陳冠婷
• Other Authors: 沈建文
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/20949686562933886226

碩士 === 國立中央大學 === 企業管理學系 === 103 === In recent years, there are growing interests in the issues of entrepreneurship. However, previous studies related to entrepreneurship and startups usually focus on the discussions of demographic statistics and human capital. Few studies address these issues from the perspective of city or social media. Because the use of social media plays an important role in today’s business environment, social media directly or indirectly reflects social trends and public opinions. Hence, this study aims to apply social media mining on twitter to understand the characteristics of entrepreneurship and startups, among major cities in the United States. From the perspective of industry, findings of this research suggest that technology is a major trend for startups in big cities. For example, big data analysis is a major trend for Chicago’s startups. From the perspective of job, startups usually provide the positions on manager, engineer, developer, sales and marketing. From the perspective of media, findings indicate entrepreneurial news is usually from local media, internet and journals. Besides, the contents of the news are about entrepreneurial conference, entrepreneurial competition, and incubation centers. From the angle of entrepreneurs, entrepreneurs like to have speeches and share their experiences through conferences and the Internet. Because different cities show different characteristics on entrepreneurship and startups, municipal agencies and related organizations can refer the findings of this study for future development and investment on entrepreneurial environment.