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• Main Authors: Pei-ying Chen, 陳姵縈
• Other Authors: 許秉瑜
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/67468364158551593921

碩士 === 國立中央大學 === 企業管理學系在職專班 === 103 === In recent, Taiwan set off a wave of cultural and creative, regardless of our lifestyle, work environment, social trends, and even extends to the world, so the cultural and creative industries is regarded as "fourth wave" of economic power after the financial crisis. And this kind of rise cultural and creative industries, "creative atmosphere", "creative city", "cultural and creative park", "creative market", "creative block" and all forms of these creative settlements are being formed and in various cities in Taiwan, according to 2013 statistics, among manufacturers in Taipei cultural and creative industries as well as cultural and creative turnover number is highest in the country, that’s mean the cultural and creative industries concentrated in Taipei trend. Therefore, this research method is derived from the purpose of practiced way (Means-end chain, MEC) and also from psychology to learn marketing point of view, trying to understand the different creative blocks entrepreneurial area stores choose their pursuance of personal values, and with the interests and needs of the function. In parallel by this study we can understand more detail and provide more information for new Cultural and Creative who want to start a business, or government planning to create a creative blocks with new ideas and avoid some matters, according to this finding to give them reference.