| Summary: | 碩士 === 國立中央大學 === 資訊管理學系 === 103 === Nowadays the technology and amount of smartphones have reached its peak, so as the app market. There are numerous apps and developers form all around the world in the market, which make the competition fierce and international.
When a user chooses to download an app, the icon of app will be the first thing a user gets to know about the app. So an app with a nice and attractive icon will gain more competitiveness against other competitors in the market.
Therefore this research will take “icon” as the main key factor, and explore whether the 5 design attributes, subjective familiarity and recognition of icons will affect the download intension of apps to the users under 12 app categories. And since the competition of app market is globalized, this research will focus the study on Hungary region, which has different culture, customs and values form Taiwan.
In the result of the research, it found out the intended download ranking of 5 icon design attributes under 12 app categories, and subjective familiarity and recognition of icons both have significant and positive effects on user’s intention of downloading the app. And base on these results analysis, the research provides recommendations of icon designing under different cultures for app developers.
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