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碩士 === 國立中央大學 === 高階主管企管碩士班 === 103 === This study analyzes the characteristics of the Taiwan connector industry, its trends and key success factors (KSF). The case research method is utilized based on industry life cycle theory and analyses of the industry matrix, five forces, and value chain. The...

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Bibliographic Details
Main Authors: Ming-Huang Huang, 黃銘煌
Other Authors: 洪榮華
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/29290254333754042871
Description
Summary:碩士 === 國立中央大學 === 高階主管企管碩士班 === 103 === This study analyzes the characteristics of the Taiwan connector industry, its trends and key success factors (KSF). The case research method is utilized based on industry life cycle theory and analyses of the industry matrix, five forces, and value chain. The following suggestions are proposed for business building strategies in the Taiwan connector industry: establish headquarters in the United States and European marketing center, set up precise product development and production plants in Japan, and investigate high-frequency connector and cable technology.