| Summary: | 碩士 === 國立中央大學 === 高階主管企管碩士班 === 103 === As the labor intensive manufacturing facilities in Taiwan moved overseas, the economy has been shifting towards a service orientation. This results in an increase in the non-manufacturing sector, such as the gift industry. In recent years, handmade gifts have gained popularity in Taiwan, since it conveys the sender’s sincerity in its message. Preserved Flower is one of these products, as it not only lengthens the flower's presentation life, but also preserves its shape and attractiveness.
Preserved Flower is also known as the “The Star That Does Not Wither” or the “Eternal Flower,” with a presentation life of two to three years. It is a perfect choice for busy, modern individuals as it does not require water or care, nor does it emit pollen or attract insect.
This study is a plan for starting up a business with preserved flower as the target goods. The plan started out by analyzing the feasibility of such a new startup in the gift industry, conducted a creating a SWOT analysis, and proposed a unique business model. In addition, its short, medium, and long-term objectives were set. Based on analyses from various aspects, including technical, legal, economic, scheduling, and workflow feasibility, this business platform proves to be feasible and financially viable.
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