An Investigation of High School Student Social Networking Services User's Behavior Patterns by Combination of UTAUT and Flow Theory

• Main Authors: TSAI,HSIN-YI, 蔡欣怡
• Other Authors: WANG,YI-SHUN
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/96202408276661927155

碩士 === 國立彰化師範大學 === 資訊管理學系所 === 103 === As the era of Web2.0 comes, the social networking sites have become more important than web portals; they are popular with the vast majority of users and users in high schools rely most on them. This research discusses usage behavior factors that affect high school students’ using such sites from the perspectives of “Unified Theory of Acceptance and Use of Technology” and “Flow Theory” and analyzes the correlations between “Performance Expectancy”, “Effort Expectancy”, “Social Influence”, “Facilitating Conditions” and “Flow Experience” to discuss the components of “Intention to use SNS” and main factors that affect “Actual to use SNS”. It distributes 500 questionnaires, with 439 valid ones returned, accounting for 87.8%. It verifies through SMART PLS that “Performance Expectancy”, “Effort Expectancy”, “Social Influence”, “Facilitating Conditions”, “Flow Experience” and “Intention to use SNS” affect the actual usage behavior of such sites directly or indirectly. The related research findings can be provided to related units, parents and subsequent researchers for reference.