CONSUMER ETHICAL BELIEF: A COMPARISON BETWEEN COLLEGE-LEVEL STUDENTS IN TAIWAN AND VIETNAM
碩士 === 國立東華大學 === 企業管理學系 === 103 === Consumer ethics is becoming an increasing concern in worldwide, including Vietnam and Taiwan. Stealing, switching price tags and using counterfeit products are just few examples of unethical consumer behaviors. However, there are limited knowledge and researches...
Main Author: | |
---|---|
Other Authors: | |
Format: | Others |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/32835073885353808640 |
id |
ndltd-TW-103NDHU5121051 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-103NDHU51210512015-11-16T16:14:59Z http://ndltd.ncl.edu.tw/handle/32835073885353808640 CONSUMER ETHICAL BELIEF: A COMPARISON BETWEEN COLLEGE-LEVEL STUDENTS IN TAIWAN AND VIETNAM 顧客道德信念:臺灣與越南大學生之比較 Do Thi Kieu Trang Do Thi Kieu Trang 碩士 國立東華大學 企業管理學系 103 Consumer ethics is becoming an increasing concern in worldwide, including Vietnam and Taiwan. Stealing, switching price tags and using counterfeit products are just few examples of unethical consumer behaviors. However, there are limited knowledge and researches focus on this issue. Besides, the globalization trend makes it more difficult in dealing with those problems in business world. The purpose of this study is to compare the ethical beliefs of Vietnamese and Taiwanese consumers. Following prior researches, Ethical Position Questionnaire (EPQ) of Forsyth (1980), the Machiavellianism scale, and the Consumer Ethical Practices of Muncy and Vitell questionnaire (MVQ) will be used to assess and compare those consumers from two countries. This study contributes to the understanding of consumer ethical issues, especially about the case of developing countries. Further, it helps businesses operating in Vietnam and Taiwan know more about their customers, hence they can use more proper strategies to deal with those markets. Chu Chih Peng 褚志鵬 2015 學位論文 ; thesis 93 |
collection |
NDLTD |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 國立東華大學 === 企業管理學系 === 103 === Consumer ethics is becoming an increasing concern in worldwide, including Vietnam and Taiwan. Stealing, switching price tags and using counterfeit products are just few examples of unethical consumer behaviors. However, there are limited knowledge and researches focus on this issue. Besides, the globalization trend makes it more difficult in dealing with those problems in business world. The purpose of this study is to compare the ethical beliefs of Vietnamese and Taiwanese consumers. Following prior researches, Ethical Position Questionnaire (EPQ) of Forsyth (1980), the Machiavellianism scale, and the Consumer Ethical Practices of Muncy and Vitell questionnaire (MVQ) will be used to assess and compare those consumers from two countries. This study contributes to the understanding of consumer ethical issues, especially about the case of developing countries. Further, it helps businesses operating in Vietnam and Taiwan know more about their customers, hence they can use more proper strategies to deal with those markets.
|
author2 |
Chu Chih Peng |
author_facet |
Chu Chih Peng Do Thi Kieu Trang Do Thi Kieu Trang |
author |
Do Thi Kieu Trang Do Thi Kieu Trang |
spellingShingle |
Do Thi Kieu Trang Do Thi Kieu Trang CONSUMER ETHICAL BELIEF: A COMPARISON BETWEEN COLLEGE-LEVEL STUDENTS IN TAIWAN AND VIETNAM |
author_sort |
Do Thi Kieu Trang |
title |
CONSUMER ETHICAL BELIEF: A COMPARISON BETWEEN COLLEGE-LEVEL STUDENTS IN TAIWAN AND VIETNAM |
title_short |
CONSUMER ETHICAL BELIEF: A COMPARISON BETWEEN COLLEGE-LEVEL STUDENTS IN TAIWAN AND VIETNAM |
title_full |
CONSUMER ETHICAL BELIEF: A COMPARISON BETWEEN COLLEGE-LEVEL STUDENTS IN TAIWAN AND VIETNAM |
title_fullStr |
CONSUMER ETHICAL BELIEF: A COMPARISON BETWEEN COLLEGE-LEVEL STUDENTS IN TAIWAN AND VIETNAM |
title_full_unstemmed |
CONSUMER ETHICAL BELIEF: A COMPARISON BETWEEN COLLEGE-LEVEL STUDENTS IN TAIWAN AND VIETNAM |
title_sort |
consumer ethical belief: a comparison between college-level students in taiwan and vietnam |
publishDate |
2015 |
url |
http://ndltd.ncl.edu.tw/handle/32835073885353808640 |
work_keys_str_mv |
AT dothikieutrang consumerethicalbeliefacomparisonbetweencollegelevelstudentsintaiwanandvietnam AT dothikieutrang consumerethicalbeliefacomparisonbetweencollegelevelstudentsintaiwanandvietnam AT dothikieutrang gùkèdàodéxìnniàntáiwānyǔyuènándàxuéshēngzhībǐjiào AT dothikieutrang gùkèdàodéxìnniàntáiwānyǔyuènándàxuéshēngzhībǐjiào |
_version_ |
1718131371430379520 |