A Study of the Relations among Brand Extension, Brand Fit, Brand Attitude, Conformity Behavior, and Purchase Intention - A Case Study of SAMSUNG
碩士 === 國立東華大學 === 企業管理學系 === 103 === With the increasing use of consumer technology products, technology companies have devoted to developing new products so as to meet the constantly changing and growing needs of consumers as well as to raise their market share. In order to reduce the costs of a ne...
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| Format: | Others |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4cky55 |