Would the Company Engage in Corporate Social Responsibility Activities to Enhance Market Share?

• Main Authors: Shang-Hong Xie, 謝尚宏
• Other Authors: Hsiang-Hsuan Chih
• Format: Others
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/07171773802432589141

碩士 === 國立東華大學 === 財務金融學系 === 103 === This paper investigates, to differentiate with market competitors, whether companies would intend to engage in CSR because of the more intense strength pre-market competition. If companies engage in CSR, we wonder whether the CSR activities can make themselves more competitive. The results are as follows. First, with whole sample, we find companies as the more intense strength pre-market competition would engage in CSR, which are the most evident in the medium group of pre-market competition. After engaging in CSR, companies which are the high and low group of pre-market competition have the better CSR performance. Second, with whole sample, we prove the CSR they engage in can increase their competitiveness, which are the most evident in the medium group of pre-market competition. However, rather than the positive CSR activities, companies engage in the specific CSR activities can make themselves more competitive.