The Effects of Financial Literacy, Financial Adviser and Information Sources on Demand for Life Insurance in the Taiwan

• Main Authors: Cheng-Yong Ye, 葉乘墉
• Other Authors: Yu-Jen Hsiao
• Format: Others
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/98495190202783679184

碩士 === 國立東華大學 === 財務金融學系 === 103 === This paper uses the logistic regression model to investigate the effects of financial literacy, financial adviser and information sources on life insurance participation. Our empirical evidences not only suggest that people with higher financial literacy would be more likely to purchase life insurance but also they seek advice and guidance from financial adviser, and converse with family members or friends are both positively related to the demand for life insurance. In addition, physiological characteristics, like age, gender, marriage, working status, and personal income are also key factors affecting the demand of life insurance. Finally, sponsored activities and finance-related education materials from the Taiwan Financial Supervisory Commission (FSC) education program can also increase the demand of life insurance.