| Summary: | 碩士 === 國立東華大學 === 自然資源與環境學系 === 103 === This study was conducted at Arkhangai Province, Mongolia, and was aimed to probe the role of media can play on promoting environmental education for combating desertification issue in Mongolia. Increasing of livestock industrial, economic development and changing of people’s lifestyle are causes of overgrazing that resulting land degradation and desertification, which drive the urgency of delivering public awareness program through mass media, particularly TV stations.
This studies adopted qualitative data collection method, face to face in-depth interview research and conducted through period from July to August in 2014, at the Arkhangai Province. A total of eighteen participants were interviewed from four stakeholders ranged from environment workers, media workers, herders and citizen leaders. Research questions were varied for each group, but all focus on diagnosing the situation of issue, in term of perception and knowledge level of people, and the influence of, needs perceived and role of the media and expectation of audiences and producers.in creating education for combating desertification in Arkhangai zone.
The results show that environmental organization cooperate with local TVs occasionally to educate for combating desertification issue for people at the local, due to the constraints of finances and the local televisions also broadcast a few program in disclosing messages for combating desertification issue to their audiences, despite that they realized the importance of their roles on the environmental issues. Although some herder interviewees had been victimized by the desertification, the overall level of knowledge toward appropriate land practice of citizen people at the study area for combating desertification issue is also low. The research also found that attitude of audiences toward media is positive and is expecting a higher intensity of environmental communication programs from local TV and environmental groups. This research also suggested that readopting of traditional ecological knowledge of land management practices of Mongolia may be part of the solution and is worth of diffusion through media.
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