The Overwhelming Enterprise Reputation:An Empirical Study of Chung Hwa Telecommunication

碩士 === 國立東華大學 === 管理學院高階經營管理碩士在職專班 === 103 === This study based on the perspective of environmental psychology (S-O-R model) studying the role of corporate reputation as well as the mediate and moderating effect to explore users’ behavioral responses. The results of this study demonstrated as follow...

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Bibliographic Details
Main Authors: Fu-An Huang, 黃福安
Other Authors: Wen-Hai Chih
Format: Others
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/4cpzq4