| Summary: | 碩士 === 國立東華大學 === 藝術創意產業學系 === 103 === As time progresses that promote the popularity of mass media, the arrival of digital era, the rise of the art licensing, which make illustrators works can have more opportunities to receive attention, but it also brings many challenges for them. The research topic is based five Taiwan’s illustration agency as the research object that explore the relationship between agents and illustrator that through field work, semi-structured interview and data collection analysis, therefore, this study to explore how Taiwan’s agent plan to develop as the primary core, research consists of three themes: first, to explore the development context, difficulties and improve method of the illustration agent plan in Taiwan; second, to summarize the role function of Taiwan’s broker and Taiwan’s illustration agency; third, cross discuss literature, field work records, interviews that summarize during the creative output that illustrator and agents who have respective attribution of responsibilities.
For the illustration agent plan in Taiwan, this study made the following conclusions: first, establish agents plan that there is positive impact on the development of illustration industry, but we still need to put in the resource from the government and academia; second, agents or agency only can help illustrator easier to enter and be based on role of the industry, but whether illustrator who personal brand would be sustainable that have to rely on illustrators continue to improve themselves and enhance their competitiveness; third, government, industry, academia at illustrator industry that tripartite lack of communication and consensus. Thus, illustrator industry in terms of sustainable development is a hindrance; fourth, due to the different personality of each illustrator, if only by a single broker model does not comply with the different needs of Taiwan’s illustrator, so Taiwan has less a single economic model to operate to creators brokerage firms; fifth, to crack the myth about the whole broker contract that have high guarantee but have low elasticity which provides to order whole broker contract after illustrator and agents have understanding of each other; sixth, Taiwan’s market illustration product’s value and meaning is not definite at present; seventh, agents and illustrator should be toward the goal about benefit and common, rather than damage each other the trust relationship.
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