The Investigation of Multilevel Relationships among Branding Culture, Brand commitment, Brand Citizenship Behavior, Customer Loyalty and Customer Citizenship Behavior in International Tourist Hotels
碩士 === 國立新竹教育大學 === 人力資源與數位學習科技研究所 === 103 === With changes of social context and modern environment, the leisure industry has gradually become one of critical industries in Taiwan. This situation has a direct impact on the international tourist hotels. The brand is the most valuable asset in intern...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hs5qcr |