十二年國民基本教育政策行銷之研究—以竹苗區為例

• Main Author: 何卉芳
• Other Authors: 顏國樑
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/03477172708957330232

碩士 === 國立新竹教育大學 === 教育與學習科技學系教育行政碩士在職專班 === 103 === Abstract The purpose of this study is to explore the current implementation status of policy marketing on twelve-year basic education, mainly to investigate junior high school teachers’ recognition, satisfication, and challenges, as well as whose differences caused by their background variables regarding policy marketing on twelve-year basic education. This research covers two methods, literature review and questionnaire survey. Survey subjects are public junior high school teachers in Hsinchu County, Hsinchu City and MiaoLi County. 615 questionnaires were sent out, out of which there are 523 valid questionnaires giving availability rate of 95.44%. The data is analyzed by descriptive statistics, independent sample t-test, and one-way ANOVA. The findings obtained from the research work are as follows: 1.Recognition of policy marketing on twelve-year basic education by junior high school teachers in Hsinchu County, Hsinchu City and MiaoLi County is fairly good and high percentage of the teachers gain information or exchange ideas through varieties of channels. 2.Satisfication of policy marketing on twelve-year basic education by junior high school teachers in Hsinchu County, Hsinchu City and MiaoLi County is at a moderate level. 3.Teachers who offer higher scores on satisfication of policy marketing on twelve-year basic education are those who serve as directors, or in MiaoLi County, or in schools of scale of less than or equal to 12 classes or in suburban and rural regions. 4.Challenges of policy marketing on twelve-year basic education by junior high school teachers in Hsinchu County, Hsinchu City and MiaoLi County remain high. 5.Teachers who offer higher scores on challenges of policy marketing on twelve-year basic education are those who serve in Hsinchu County and Hsinchu City, or in schools of scale of more than or equal to 37 classes, or in urban regions.