The Impact of Personality Traits of Life Insurance Salesperson on Organizational Commitment and Knowledge Sharing

碩士 === 南華大學 === 財務金融學系財務管理碩士班 === 103 ===   The insurance industry has been very great importance to the exchange of knowledge, whether it is a new product knowledge, knowledge of laws and regulations and other changes, will depend on knowledge sharing among insurance practitioners, knowledge sharin...

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Bibliographic Details
Main Authors: Ming-Yi Wu, 吳明益
Other Authors: Cheng-Po Lai
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/pryvh7
Description
Summary:碩士 === 南華大學 === 財務金融學系財務管理碩士班 === 103 ===   The insurance industry has been very great importance to the exchange of knowledge, whether it is a new product knowledge, knowledge of laws and regulations and other changes, will depend on knowledge sharing among insurance practitioners, knowledge sharing willingness higher insurance practitioners to absorb new knowledge, the more helpful; while Team organizational commitment to business development team is also very important, the identity of the organization, for organizational development and expansion of the more favorable. This study used regression analysis, issued 450 valid questionnaires for insurance companies and insurance brokers company insurance salespersons , 422 valid questionnaires a questionnaire sample survey, designed to investigate the relationship between different traits for organizational commitment and knowledge sharing between via. The empirical results show personality traits of Conscientiousness, Extraversion and Agreeableness for organizational commitment is correlated positively and reached significant levels in the organization promised better performance. Conscientiousness, Extraversion and Openness to Experience of the knowledge sharing and influence are positively correlated reached significant level, also refers to the diligent care insurance practitioners, extraversion personality traits and experience sharing in the higher, the higher the willingness to share knowledge.