| Summary: | 碩士 === 南華大學 === 文化創意事業管理學系休閒產業碩士班 === 103 === Ornamental aquarium is one of leisure activities to bring people some fun. Due to top-notched equipment and technology, coral breeders increased remarkably in recent years. The purpose of this study is to understand the motivations of coral breeders and analyze the reasons of enduring involvement and leisure benefits obtained to supply the aquarium-related industry operating reference planning. To achieve the purpose effectively, the study adopted questionnaire to collect relevant information, it consists of background variables scale, motivation of coral breeding, enduring involvement and leisure benefits. The data was analyzed by statistical methods of factor analysis, reliability analysis, descriptive statistics analysis, one-way ANOVA and regression analysis. The results show that significant difference in coral breeders' motivation could be found in terms of age, education background, marital status and income. Significant difference in enduring involvement could be found in terms of gender. There's no difference in leisure benefits could be found in terms of background variables. In the aspects of coral breeders' motivation, psychological motivation gets the highest score and have the greatest influence on leisure benefits. In the aspects of enduring involvement, interest involvement gets the highest score and living involvement have the greatest influence on leisure benefits. In the aspects of leisure benefits, psychological benefits gets the highest score. In the aspects of coral breeders' motivation and enduring involvement, living involvement have the greatest influence on leisure benefits.
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