| Summary: | 碩士 === 南華大學 === 旅遊管理學系休閒環境管理碩士班 === 103 === This study aims to understand the bicycle riders, analyze the correlations among joining motive, leisure specialization and recreation benefits, as well as the differences of different backgrounds. Convenience sampling was used to investigate the participants of "Merida-Maxxis Cup Changhua Classic Hundred Kilometers 2014 ". Four hundred questionnaires were conducted. The results were verified and analyzed by means of statistical method. The findings showed that among the bike participants, males were in the majority, aged from 31 to 50. They were unmarried and owned associate degrees or above. They were engaged in industry and, for the most part, received monthly salary ranging from 30000 to 40000 NTD (New Taiwan Dollar). In terms of riding experience, they spent 10000 to 20000, owned more than one bike, and rode their road bikes frequently. They joined bike teams for 1 to 2 years and went for a ride twice or three times per week, lasting for 1 to 2 hours for each session for most of the time. Riders with different backgrounds revealed partly significant differences influencing their joining motive and recreation specialization, however, it contributed no significant differences to leisure benefits. It showed that there were positive significant influences among joining motive, recreation specialization, and leisure benefits. Furthermore, recreation specialization had an partial mediation effect on joining motive influencing leisure benefits. Finally, based on the results, conclusions and suggestions were proposed.
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