The Study of Taiwanese Risk Perceptions, Satisfaction and Postravel Behaviors toward Government Adopting Mini Three-Link Traveling

• Main Authors: Chao-Po Huang, 黃昭博
• Other Authors: Chia-Min Chao
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/cj4gv5

碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 103 === 　　Under the prevalence of tourism industry, the population of people using Mini Three Links to travel is increasing day by day; therefore, we should value the opinions of people who have used Mini Three Links to travel. Moreover, due to the high travelling risk, the risk perceptions toward Mini Three Links should be valued. The following behavioral intentions would influence more people’s impression to the Mini Three Links. The study aims to discuss the risk perceptions and post-travel behaviors of Taiwanese who have used Mini Three Links for travelling. 　　The study adopts convenience sampling to pass out our questionnaires. The questionnaire includes four parts as follows: tourist characteristic, risk perception, satisfaction and behavioral intention. There are 411 effective questionnaires. We use descriptive statistics, factor analysis, reliability analysis, one-way anova, independent sample t test, Pearson correlation coefficient analysis and multiple regression analysis to do the empirical analysis. The results show that, in the analysis of every variable, the average of behavioral intention is the highest. Different tourist characteristic positively affects risk perception, satisfaction, and behavioral intention. In Pearson correlation coefficient analysis and regression analysis, risk perception is significantly related to satisfaction, and satisfaction is significantly related to behavioral intention.