| Summary: | 碩士 === 南華大學 === 文化創意事業管理學系文創行銷碩士班 === 103 === Local culture is a characteristic symbol of a region which presents unique local history, environment, arts and other characteristics. Influenced by the globalization, all the countries and regions are facing the problems of cultural integration or disappearance. Therefor the government and local museums play important roles in the preservation, promotion and innovation of local culture.
Chiayi City Museum, a comprehensive museum, is a showcase of Chiayi culture. This museum contains three main themes: Geographic Hall, Fossil Hall and Fine Arts. It demonstrates the unique natural landscape, human arts and other cultural characteristics. In order to promote local culture, Chiayi City Museum holds many activities and expositions to attract local citizens.
This study contains three research methods which are case studies, in-depth interview and secondary data collections. Also the research provides seven perspectives: (1) Museum Management (2) Cultural Identity and Heritage (3) Cultural Marketing (4) Extension Education (5) Cultivation of the Arts (6) Extension of the Cultural Creative thoughts (7) Further Development and Suggestions.
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