The Influence of Purchase Quantity and Firm Donation Amount on Purchase Intention - A Case Study of Social Enterprise which Using the Cause-Related Marketing
碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 103 === Recently, poverty, social injustice, and environmental issues attract the attention of consumers. Consumers increasingly expect companies to take social responsibility and social assistance. “Cause-related Marketing” is one way to achieve corporate soci...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3e8ue8 |