Research of Digital Integrated-Marketing on Pomelo Town Tourism

• Main Authors: Tzu-Ying Lin, 林子瑛
• Other Authors: Shu-Min Tsai
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/87916857866325754941

碩士 === 南榮科技大學 === 工程科技研究所碩士班 === 103 === With a diverse natural resources and rich culture assets Taiwan possess a strong potential for tourism development which is, therefore, regarded by the government as one of the key growing areas in recent years. In the annual forum of International Federation for IT and Travel & Tourism (IFITT) in early 2014, utilizing the Information and Communication Technology (ICT), the Visitors Bureau of the Ministry of Transportation won the first prize of “Tourism Innovation Award” by the intelligent mobile navigation services designed specifically for the international travelers. Integrating the “Information Technology” and “Tourism Service” by downloading the travel information via internet platform or smart mobile devices, the “Intelligent Tourism” will become the new trend of promoting tourism. The Madou area in Tainan City is well known for growing Madou Pomelo and gained the reputation of “Pomelo Town”. With more than 400 years of development history and rich cultural resources including the ancient port ruins of Dao-feng lagoon, the hundred years old sugar refinery and old streets, the thriving incense of Royal Lords faith, the Twelve Nursing Goddesses art parade, and the famous agriculture products, Madou is a small town with distinguishing features and worth an in-depth tour. In this research, based on three main themes of history, religion and industry, nine electronic books are made on “Madou Ancient Port Culture Park”, “Madou greeting Royal Lords DaiTianfen”, “Madou Pomelo Meaningful Prompting” and three videos are filmed and edited on “Exuberant Green Touring Tsung-Yeh Arts and Culture Center”, “Pomelo Primary”, “Here Comes Pomelo! Here Picks Pomelo!” Develop a "Pomelo-Town‧Madou" App which integrates smart mobile devices and utilizes digital storage technology, for innovative value addition on Pomelo Town culture. From the aspects of intellectual humanities, religious tourism, natural hAppy living, distinguishing festival and specialty gourmet food, the Google Maps network platform is utilized to integrate the tourism information, marketing and propagation of Pomelo Town in order to provide more convenient tourist navigation. Combining cultural assets and digital technology to develop the intelligent tourism for Pomelo Town and therefore promote its tourism benefits.