Tourist's Value, Motivation, and Their Effects on Accommodation Purchase Intentions at Ecotourism Destinations

碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 103 === This study aims to identify the value and hotel selection motivation of tourists visiting ecotourism destinations, and their effects on tourists' purchase intentions on hotels. The study is based on the 3 environmental values by Stern et al. (1993) and th...

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Bibliographic Details
Main Authors: Hsiang-Yu Hung, 洪祥彧
Other Authors: Yi-Chin Lin
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/18032657267005882391