Understanding virtual community intention for knowledge contribute in trust

• Main Authors: Shun-Chuan Tsai, 蔡順全
• Other Authors: Shih-Wei Chou
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/07017884570255516554

碩士 === 國立高雄第一科技大學 === 資訊管理系企業電子化碩士班 === 103 === Knowledge through virtual communities has become important in the network age. But network with new members to establish trust relationships and contribute to knowledge is not easy. Due to the past before the study was unable to explain the phenomenon effectively. For this research gap, this study extends dedication- constraint mechanisms in the social exchange theory, proposed trust relationships, and impact on the knowledge contribution. Through a questionnaire and PLS 307 valid samples for analysis. Institute of research support our hypothesis. Results show that the, community members on the virtual community familiar with the incentive to build trust with the learning goal orientation. Emotional trust significant knowledge contribution intention. This research and the academic and theoretical implications.