A Study on the Relationship between Knowledge and Purchase Intention of Medical Insurance

碩士 === 國立高雄第一科技大學 === 風險管理與保險研究所 === 103 === In 1995, Taiwanese government established national health insurance (NHI). But four years later, Premium revenue is insufficient to afford medical expenses. And the growth of medical expenses is much higher than the premium growing. Because of this phenom...

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Bibliographic Details
Main Authors: Mei-Jiao Luo, 羅美嬌
Other Authors: Pai-Lung Chou
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/32402422335009420480