| Summary: | 碩士 === 國立高雄師範大學 === 事業經營系 === 103 === This research is based on the qualitative research method that interviewed participants who took part in the weight loss program under a coach’s guidance, further discussing about why they chose to join the program. This research also applies Maslow's Hierarchy of Needs to analyze the participants’ motive of taking part in the weight loss program. Six participants are invited in this research: three are weight loss coaches while the others are members in the weight loss program. This semi-structured interview has been reviewed and summarized by the researcher into these following points:
1:Reasons of the members participating in the weight loss program under the coach’s guidance:
A. Seeking for more professional knowledge about how to lose weight.
B. Understanding the correct way of dieting
C. Acquiring professional guidance
D. Feeling that professional coaches are persuasive by their appearance.
E. Acquiring a companion to facilitate the dieting progress.
2:Motivation of the members joining the weight loss program:
A. Controlled Diet
Being able to resist hunger and lose weight at the same time.
Learning how to cook with low GI ingredients.
Making better choices while eating out in order to lose weight.
B. Efficient Exercises
Making losing weight in itself their only purpose, instead of losing weight in order to lessen their inflicted illness.
C. Corrective Basic Behavior
Finding partners that have the same goal and motivation to lose weight and get healthier together.
D. Corrective Advanced Behavior
Having the ability to increase one’s confidence due to the decrease of weight.
E. Coach’s Guidance
Feeling accomplished by having the ability to share the knowledge of losing weight with others.
Researcher’s suggestion:
1. The coaches need to ： Establish a positive habit of gaining more advanced knowledge.
2. Always stay fit in order to inspire the members.
3. Develop low glycemic index diets that are colorful, aromatic, tasty, and capable of changing their daily eating habits.
4. For further researches:
They should ：Apply methods are carried out qualitatively and quantitatively.
Develop more low GI recipes for people who are in a diet.
Invent behavioral patterns of losing weight which are sharable.
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