影響青少年消費行為因素

• Main Author: 涂裕培
• Other Authors: 林漢裕 博士
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/30654958942014124261

碩士 === 國立高雄師範大學 === 工業設計學系-文化創意學程 === 103 === The Factors that Affect Consumer Behavior in Adolescents Graduate：Tu Yu-Pei Advisors：Lin Han-Yu Master's Program of Creative Cultural Design National Kaohsiung Normal University ABSTRACT With the standard of living going up, people’s perspectives on consumption have changed, and so have the habits of it. Among the consumers, teenagers seem to have the most potentialities for purchase. They buy things not only for the material comforts but also for the identification from their peers and the symbol that consumption connotes. Thus, the study will focus on the factors that influence teenagers’ purchase and the degree of their correlation. The research will be discussed with the following six factors: the information of products, conspicuous consumption, the quality of products, the environment, the image of the nation, and the attitude toward expense. The questionnaires, based on the six factors above, are tested on the teenagers from 16 to 18. With Structural Equation Modeling, the six factors are analyzed how they influence the way teenagers purchase products. Furthermore, the Independent-Samples Test is adopted to show whether different genders will have an apparent effect on consumption. The result is that four of the factors, including the information of products, the quality of products, the image of the nation, and the attitude toward expense, highly influence teenagers’ consumption. As for the genders, we can know from the factors, such as the information of products, the quality of products, and the image of the nation, that males and females have great differences on purchasing. Key words: adolescent, consumer behavior, SEM