A Study of the Stone Material Industry in Taiwan An Example of Granite

• Main Authors: CHEN, YU-FENG, 陳玉鳳
• Other Authors: Liou, Tzu-Nien
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/q4ug2c

碩士 === 國立屏東大學 === 國際貿易學系碩士班 === 103 === The research discusses how the granite industries field adopts strategies so as to make changes when facing internal and extrinsic surroundings，and do the best "Multinational Corporation" (MNC)。The Stone Industry Still is 3D Job(Dangerous.Dirty.Difficult) Through industry strategic alliances，national competition analysis，five forces analysis and SWOT analysis，the research think in case that the case companies have good management strategy and the ability new technology develop new product。Not only can going more and more internationalization，will be the main factors for achieving the competing strengths。Promote stone guality，promote stone production capacity，increase products value added，let granite industry into the cloud service，connect have not hinder，stone industry revolution again。Keywords:competing strengths strategies，Diamond Theory，five forces analysis，SWOT analysis，industrial value chain， strategic alliances 。