The Study of Knowledge, Attitude and Behaviors on Wetland by the Tourist in Zhou-zai Wetland

• Main Authors: HUANG, KUEI-LAN, 黃貴蘭
• Other Authors: Huang, Jen-Min
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/73744101499791957052

碩士 === 國立屏東大學 === 生態休閒教育教學碩士學位學程 === 103 === The purpose of this study was to investigate the knowledge, attitude and behaviors of wetland by the tourist in Zhou-zai wetland. Secondly, to analy- ze different background in the differences among knowledge, attitude and Behavior of wetland by the tourist in Zhou-zai wetland. Finally, to discuss the relationship among the knowledge, attitude and behavior of wetland by the tourist in Zhou-zai wetland. The main research method in this study was a questionnaire survey. The research was conducted by questionnaire survey with the “The study of knowledge , attitude and behaviors of wetland by the tourist in Zhou-zai wetland”. Total question-naires were 400 and the valid questionnaire were 372. The effective response rate was 93%.The collected data were analyzed with descriptive statistics, chi-squared test, one-way MANOVA, and the path analysis by SPSS is for Windows 19.0 versions. The conclusions were as follows： 1. The number of Zhou-zai wetlands tourists including female, 41-50 years old, college educated, live in Kaohsiung, military and government personnel and has been involved in activities related to wetland eco are larger than any other. 2. The average rate of wetland knowledge by the tourist is 87% is good. 3. The tourists with diverse background variables among the “age,” “educa- tion,” “occupation” and “participate wetland ecology activity or not” have significant difference in the “knowledge of wetland”. 4. The wetland attitude between “agree” and “highly agree” by the tourists means positive and vigorous. 5. The tourists with diverse background variables among the “education,” “occupation” and have significant difference in the “attitude of wetland”. 6. The wetland behaviors between “half-done” and “almost-done” by the tourists tends to be positive . 7. The tourists with diverse background variables among the “education,” and “participate wetland ecology activity or not” have significant difference in the “behaviors of wetland”. 8. From the path analysis results, it could be found that there is a significant difference among “the tourist knowledge of wetland effeect on attitude “ and “the tourist attitude effect on the tourist behavior of wetland.” And there is no significant difference among “the tourist knowledge” and “the tourist behavior on wetland ”. While adding the tourist attitude toward to wetland as intermediate variable in this analysis, the tourist knowledge of wetland will affect the tourist behavior of wetland due to the tourist attitude of wetland.