| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 103 === As an important social media, bloggers can earn more and more money from running blogs and “bloggers” has become a real force in the e-commerce industry. Unlike other social media, “blogs” are high-involvement media so that bloggers can earn lots profits from running blogs. As a result, “bloggers” become kind of profession.
The purpose of this study is to find out the business model of bloggers and suggest bloggers to run their business better. Based on case study method, this study chose 5 Taiwanese bloggers as cases from the 2014 gold dot ranking by Taiwan top 1 blog service platform, Pixnet. Besides, this study chose 1 global top blogger as comparative case. Value nets and co-petition are the analyzing structure of whole case study.
The result of this study are the suggestions for bloggers to run blogging business and pointed out the trend of e-commerce in the near future.
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