Tea Shop ''TeServimos'': Business Plan

• Main Authors: Mauricio Alejandro Molina Sanchez, 莫瑞言
• Other Authors: Bih-Shiaw Jaw
• Format: Others
• Language: en_US
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/40776063947740611537

碩士 === 國立中山大學 === 國際經營管理碩士學程 === 103 === TeServimos is intended to become a tea shop serving high quality tea based beverages. Utilizing Taiwanese recipes including the famous bubble tea with tapioca balls and milk tea. This shop is intended to be located in the vicinity of one of the most prestigious universities in El Salvador and in Central America. This, with the idea to reach our target market, university students and university campus visitors; there is a variety of segments to target, different incomes levels and age from 19 years old to 40 or more. Part of the strategy for pricing is to keep prices as low as possible and in a level that will compete and –in some cases- match the The intended strategy for pricing will be set for standardized prices, in order for customers become aware of this new product, the high-in-quality cold refreshing beverages and service and most importantly of concept ready to go and take away drinks. The estimated target market is between 6 thousand and 6 thousand five hundred people. The opening investment and needed working capital for the store to be fully functioning is US$10,000; which will be US$5,000 from personal owner’s savings and the remaining USD$5,000 from a cooperative bank loan. TeServimos teashop reported a positive Net Present Value (NPV) of US $72,593.66. This number indicates that this project is feasible and has the potential to become a profitable project in El Salvador, alongside our market and industry analysis, opportunity for expansion.