Research of Quality of Service of Long-term Care Agencies in Taiwan

• Main Authors: Yen-chung Huang, 黃彥中
• Other Authors: Min-Hsin Huang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/tmq7u5

碩士 === 國立中山大學 === 高階經營碩士班 === 103 === Service quality is an important factor in business success, company wants to retain existing customers, get a new customer、 a company must strive to maintain good relations with customers, and maintaining service quality in the key. It is crucial for companies to get competitive advantage in market. The quality of service is intangible, indivisible, heterogeneous, and perishable which makes the quality of service difficult to measure. Many scholars have committed to measure quality assessment methods, Among these service quality evaluation models，the service product qualitative conceptual model (SERVQUAL) developed by PZB in 1985 the most popular method. Although many scholars, critical model PZB kept respond these challeges and modifying their model .These is no other better measure so SERVQUAL is still the most commonly used service quality assessment scale. Therefore, beyond on the PZB service quality evaluation model this study will do empirical, for the long-term care agencies to do give recommendations on the management of there agenies . Hope hard study will have an contribute on the study of service quality.