Application of Theory of Planned Behavior to Explore Sport Tourism Attraction and Participants’ Behavior Intentions:A Case Study of Bali Marathon Event

碩士 === 國立臺灣體育運動大學 === 運動管理學系碩士班 === 103 === Tourism industries of global countries’ GDP for 2011 accounted for more than 10%. Sport tourism was the fastest growing sector in the global travel and tourism industry, and it was the mainstream market, especially in sport event. There were total 448 runn...

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Bibliographic Details
Main Authors: Chang Nai-Wen, 張乃文
Other Authors: Po-Hsun Hsiao
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/6xj2uy