| Summary: | 碩士 === 國立臺灣體育運動大學 === 運動管理學系碩士班 === 103 === This research was aimed to investigate current conditions of road race participation for primary school students. Relevant circumstances and differences were concluded by comparing various background factors with motivation of participating, enduring involvement, satisfaction and loyalty.
The study objects were the primary school students, joining 2014 Yung-Ching Wang Run. 358 questionnaires were distributed to them and 328 questionnaires were valid. Effective rate of the data is 92%. Methods of descriptive statistics analysis, one-way multivariate analysis of variance, Scheffe post hoc comparisons and path analysis were applied to analyze the data collected.
The findings of the research were stated below. First, the majority of the road race participants were first time participants. They were Grade 6 boy students, who did the practice 1 to 2 times a week but did not have a running coach or teacher at school. Secondly, physical fitness, being attracted by road race, physiological meets and continued participation were the key factors to encourage their attendance. Thirdly, different background factors made a great difference in terms of motivation, enduring involvement, satisfaction and loyalty. Fourthly, motivation and satisfaction showed positive relationship; enduring involvement and satisfaction showed direct influence toward loyalty; motivation showed no influence toward loyalty but enduring involvement showed indirect effects toward loyalty.
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