| Summary: | 碩士 === 國立臺中教育大學 === 永續觀光暨遊憩管理碩士學位學程 === 103 === Conference and exhibition can attract international visitors to visit the countries and cities. It can increase the international awareness, shape the national image, and thus has the function to promote the countries and cities. Destination image affects the possibility of participants to attend the conference or exhibition.
Taipei City was chosen as the study case to explore the images of foreign conference and exhibition participants towards Taipei City. Convenience sampling was used in this study. A total of 500 questionnaires were distributed to the conference and exhibition participants and 407 usable questionnaires were achieved. Collected data was analyzed using importance performance analysis (IPA), impact range performance analysis (IRPA), impact asymmetry analysis (IAA) and dynamic importance performance analysis.
The results of IPA indicate that “developmental potential for conference and exhibition”, “plentiful travel information” and “English road signs clearly marked” should be considered as first priority to improve. The results of IRPA and IAA suggest that “English road signs clearly marked” is the first priority to improve. The results of dynamic IPA reveal that the satisfaction for “good place for leisure and relaxation” and “price level” is lower than the expectation for the foreign conference and exhibition participants. In general, “plentiful travel information” and “English road signs clearly marked” can be the two attributes with highest priority to improve for the foreign participants. The results of this study can be used for practitioners and government authorities to strengthen and improve the destination image.
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